Elon Musk tells Twitter/X advertisers to 'f**k yourself,' but admits it will die without them

He doesn't seem very invested in ensuring Twitter/X survives.
By Amanda Yeo  on 
C.E.O. of Tesla, Chief Engineer of SpaceX and C.T.O. of X Elon Musk speaks during the New York Times annual DealBook summit on November 29, 2023 in New York City.
Twitter/X owner Elon Musk also admitted he was unhappy, which you'd think would prompt him to reevaluate his life a bit. Credit: Michael M. Santiago / Getty Images

Elon Musk's hubris was on full display again today, with the Twitter/X CEO explicitly telling big advertisers such as Disney to "go fuck yourself" while simultaneously stating the company would die without them. That probably wasn't the smartest business decision if he was concerned about ensuring the social media platform survives.

Musk took the stage at The New York Times' DealBook Summit on Wednesday, giving a wide-ranging interview which spanned everything from Tesla's Cybertruck, to the power struggle at OpenAI, to his recent endorsement of an anti-Semitic conspiracy theory.

It was the latter that had prompted big brands such as Apple, Disney, and IBM to suspend their spending on Twitter/X earlier this month, alongside a report that the platform was showing advertisers' posts alongside Nazi content

However, Musk appears to have few regrets about the controversy, stating that he has "no problem being hated" and that his recent visit to Israel was "not an apology tour." He did say that he was sorry if his post encouraged anti-Semites, and that "in retrospect [he should] not have replied to that particular post."

Even so, Musk still has not deleted his response two weeks later, and views companies' reluctance to align themselves with him as "blackmail."

"I hope they stop [advertising]. Don't advertise," said Musk. "If somebody's gonna try to blackmail me with advertising, blackmail me with money? Go fuck yourself. Go. Fuck. Yourself. Is that clear? I hope it is. Hey Bob [Iger, Disney CEO], if you're in the audience."

Disney's CEO Bob Iger had spoken at the summit earlier in the afternoon, though he took a less outright antagonistic approach to the whole situation. Stating that he still has significant respect for Musk and his accomplishments, Iger explained that being associated with Musk or Twitter/X was "not something for [Disney]" after "the position he took in quite a public manner."

While it's unclear whether Iger stuck around for Musk's talk, one person who was in the audience was Twitter/X CEO Linda Yaccarino. The former head of advertising at NBCUniversal, Yaccarino was explicitly brought on to manage Twitter/X's business operations and advertisers — a task no doubt made immeasurably more difficult due to Musk's comments.

Despite this, Musk refused to accept responsibility for the impact of his statements on Twitter/X's ability to do business. Instead, the billionaire insisted that if Twitter/X went under, the blame would be entirely on the advertisers who fled as opposed to his decisions as its owner which drove them away.

"What this advertising boycott is gonna do [is] it's gonna kill the company," said Musk. "And the whole world will know that those advertisers killed the company."

It was put to Musk that advertisers could argue that he killed Twitter/X himself by making statements which caused them to be uncomfortable with remaining on the platform. Still, Musk seemed more concerned with his followers' opinions than with taking accountability or ensuring Twitter/X is able to continue operating.

"Let's see how Earth responds to that," Musk spitefully said. "We'll both make our cases, and we'll see what the outcome is."

At this rate, regardless of the amount of finger-pointing involved, the outcome is likely to include the slow and painful death of Twitter/X.

Amanda Yeo
Amanda Yeo
Reporter

Amanda Yeo is Mashable's Australian reporter, covering entertainment, culture, tech, science, and social good. This includes everything from video games and K-pop to movies and gadgets.


Recommended For You
X appears to be juicing MrBeast's views as Elon Musk tries to woo the YouTuber to the platform

Elon Musk still plans to turn X / Twitter into a PayPal dupe

The best cheap laptops for 2024, tested and reviewed
By Haley Henschel and Callum Bains

Bluesky officially opens to everyone, no invite code needed


Trending on Mashable
NYT Connections today: See hints and answers for February 21

Wordle today: Here's the answer and hints for February 21

NYT Connections today: See hints and answers for February 20


How to try Sora, OpenAI's AI video generator
The biggest stories of the day delivered to your inbox.
This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.
Thanks for signing up. See you at your inbox!