EDITOR'S NOTE: Mashable readers can save 10% on new Squarespace plans with the coupon code MASHABLE10.
In this gig economy day and internet age, no writer is just a writer anymore. A writer must also be an idea collector, a pitcher, a negotiator, an SEO specialist, a proofreader, a self-promoter, and a professional invoice sender. They might even be a full-on brand at this point, depending on whether they buy into the Twitter discourse. They're definitely a seasoned caffeine snob.
That being said, you'd probably struggle to find more than a handful of writers who think of themselves as especially adept developers. English, journalism, and creative writing coursework isn't exactly rife with opportunities to learn how to build websites, and self-led bootcamps are intimidating if you don't have a lick of coding or HTML experience. So, despite plenty of snide warnings, most journalists haven't actually learned to code.
This can feel like a huge hurdle when it comes time to building a personal website, whether you're trying to showcase a portfolio, attract new clients, sell a book, or simply publish a blog.
Enter: Squarespace, a popular website building platform that presents itself as an all-in-one solution for designing and managing a website (with plans starting as low as $16 a month). Squarespace has hundreds of off-the-shelf website templates that make it easy for anyone to design a personal website. Plus, in June 2023, Squarespace announced it was acquiring Google Domains, making Squarespace one of the largest domain name registrars in the world.
For all these reasons, Squarespace has become a popular destination for writers building their own websites. To help you build your website for writing, we've gathered the best Squarespace templates for writers along with everything you need to know to get started.
Why is Squarespace good for writers?
Squarespace has templates for online stores, artists, and small businesses, and that includes some of the best website templates for writers. You can even sign up for a free trial and design your website for free, paying only if you decide to take your website live — a convenient option for cash-strapped freelance writers.
Going live is as easy browsing modern, mobile-optimized templates and customizing it with your branding; technical chores like website metrics, SSL security, video storage, and updates are all handled by the platform itself. Plus, it maintains a full-featured app that lets you edit your site on the go, including updating pages, adding new images, writing blog posts, reviewing site analytics, and managing the inventory of an online store.
Squarespace has a ton of useful features that writer types can take advantage of, including pre-made Portfolio and Blog layout pages, newsletter blocks, social media integration, email campaign integration, tag and category support, multiple author support, Google Analytics support, the ability to schedule posts, and a built-in commenting system that includes content moderation and abuse filters (plus Disqus integration). It also recently added a tool similar to Substack called Members Areas, which lets you monetize content on your site.
In short, Squarespace is very good for writers — again, even if you have no prior coding experience.
What is a Squarespace template?
A Squarespace template (or theme) is a pre-built demo website that's meant to serve as a "starting point to help inspire your site's design," to quote its support site. Each one can be used entirely as-is or fleshed out with different colors, font packs, layout pages, and content blocks.
Templates work differently depending on whether you're running Squarespace version 7.0 or 7.1. Version 7.0 (launched in 2014) contains 91 templates categorized into "families" that share the same underlying structure and style settings. Some features are exclusive to certain families, which makes it harder to switch between templates without doing at least a partial rebuild.
Meanwhile, version 7.1 (launched in early 2020) has 132 templates as of this writing, all merged into a single family. They all share the same features and formatting options, which makes it way easier to change templates on the fly.
Some experienced Squarespace designers still use version 7.0 because a handful of its advanced functionalities haven't yet migrated over, but we'd recommend starting with version 7.1 if you're new to the platform. It's much more flexible and future-proof (especially with the recent launch of Fluid Engine, Squarespace's next-gen, grid-based content editor).
No matter which one you decide to use, keep in mind that moving between versions often requires a complete rebuild and carries the risk of tanking your site's search ranking. Fortunately, Squarespace offers a free 14-day trial so you have the chance to play around with both versions before officially launching your site.
How to choose the best Squarespace templates for writers
Squarespace's Templates library gives you the option of sorting them by type (Online Store, Portfolio, Memberships, Blog, Scheduling, and One Page) and topic (e.g., Media & Podcasts, Professional Services, and Personal & CV). You can click on any template's "Preview" button to check out its demo content, which will give you an idea of how it looks in the wild.
Squarespace recommends focusing mainly on the "specific colors and layouts that appeal to you" rather than the content you see there, but adds that "you may find it easier to start with a design that's already close to how you want your site to appear." We'll use the Suhama and Devoe templates as an example:
Both are one-page Personal & CV templates, but Suhama (left) is already pre-built as a portfolio site for a writer with sections for clips and work experience; meanwhile, Devoe's demo content features little more than a full-bleed banner image and contact info. That's not to say that Devoe wouldn't or couldn't be good for a writer, too, but it'll take a lot more tinkering to get it to that point.
With a couple hundred Squarespace templates available as of 2023, it can be tough to decide which will best suit your needs as a freelancer, author, journalist, copywriter, and/or poet.
Fortunately for you, Mashable has been testing and reviewing the most popular Squarespace templates for years, and we've curated this list of the best Squarespace templates for writers. Keep scrolling for a comprehensive guide and a list of our current favorites.
Note: Most of our recommendations are from Squarespace version 7.1, but we've sprinkled in a few options from version 7.0 that continue to stand out. Templates have been labeled accordingly.
UPDATE: Aug. 16, 2023, 5:00 a.m. EDT This guide has been updated with new information from Mashable's reporting and hands-on Squarespace reviews.
